The history of Rolleiflex
Meet the Founders
Reinhold used to work in a telescope and binocular manufacturer and he started a new camara design department where he met Paul. He was interning there not too long till they both left and found their calling.
Braunschweig, Germany is where Paul Franke and Reinhold Heidecke built the company that would inspire many.
After a long process and draft both founders found their final design that will later have many more prototypes to fit many photographers needs. The prototyping made a design that became the foundation to influence many features for medium format cameras in history.
Irving pen worked to be able to afford a Rolleiflex and the start of his more recognized pictures
“It is this simplicity, however—combined with its compact size and sturdy construction—that Penn favored.”
Finally after years of care and dedication to each of the rolleiflex cameras, the one millionth camera is being shipped to the store and therefore the start of many more sold.
Diane Arbus switches to Rolleiflex camera which gives her sharper images and she leverages the square format to make her signature style.
After a decrease in sales due to the oversaturated market it led to the Rollei companies bankruptcy as of now they don’t make any more camaras but they continue to help accessorize camaras with lenses, stands, and more.
Ad in paper
By highlighting the features that there is in the rolleiflex we are able to get a taste of the experience the client will have.
